An Alternative To Likert Scale: Emoji

In the twenty-first century, wide use of emojis in communication platforms has emerged. As a result, have started to be used scales. However, there are limited number studies literature that focuses on effect using instead Likert-type response categories Therefore, focus this study is examine differences may arise from emoji and For purpose, 3, 5, 7-point 7 Psychological Well-Being Scale was applied 341 students studying at two state universities located different regions Turkey. Exploratory confirmatory factor analyses reliability were carried out data participants who answered six forms with categories. it determined no significant exploratory analyses. when correlational examined, observed as reaction increased, correlation scores scales decreased.